How to Discover Job Opportunities on Facebook, Twitter, and LinkedIn

Social media is commonly used to keep in touch with family, friends, and colleagues, but it’s also an excellent tool for connecting with recruiters. While LinkedIn is the go-to platform for career advancement, don’t overlook the potential of Facebook and Twitter to connect you with potential employers. No matter which platform you prefer, this article provides five tips to enhance your job search on social media. Additionally, explore these top strategies for a successful job search to increase your chances of getting hired.


Recent statistics reveal that about 87% of recruiters use LinkedIn to find potential hires. With over 57 million companies listed and three people hired every minute, LinkedIn’s reach is vast. However, with 40 million people searching for jobs on the platform each week, competition is fierce. Here are five steps to make your LinkedIn profile stand out:

  1. Professional Profile Photo: Upload a professional and friendly photo. Avoid personal snapshots or group photos.
  2. Optimise Your Profile: Treat your profile as your online resume. Include relevant work experiences and skills that align with the jobs you’re seeking. Consider taking online courses to enhance your skillset.
  3. Concise Profile Summary: Keep your summary brief and impactful, highlighting your career achievements and future goals.
  4. Follow Relevant Accounts: Stay updated on industry trends and follow companies and professionals you admire to learn what skills and experiences helped them succeed.
  5. Leverage LinkedIn Features: Use features like signaling to recruiters that you’re open to opportunities and setting up job alerts to stay informed about new postings. Understanding LinkedIn’s job search algorithm can also improve your visibility.


Four years ago, Facebook introduced a job search feature. With its massive user base of 2.7 billion, it’s a valuable resource for recruiters. Here’s how to optimise your Facebook profile for job searching:

  1. Presentable Public Profile: Ensure your profile photo and public details like education and work experience are professional.
  2. Mindful Sharing: Avoid engaging in divisive topics publicly. What you share, comment on, or like can affect your professional image.
  3. Utilise Facebook Jobs: Explore the Jobs Bookmark to find local opportunities.
  4. Personalise Your Search: Filter job postings by location, industry, and job title. Set up alerts to get notified of new openings.
  5. Create Your CV on Facebook: Quickly generate a CV using your profile details, which you can edit and enhance as needed.


Though not primarily known for job searches, Twitter is an excellent networking platform due to its dynamic nature and large daily user base. Here’s how to use Twitter to find job opportunities:

  1. Professionalise Your Profile: Ensure your profile picture and bio reflect your professional interests and goals.
  2. Network with Employers: Follow companies and engage with their content. Look for dedicated career accounts where jobs are posted.
  3. Active Networking: Share industry news, tips, and interact with your network to build credibility.
  4. Keyword Searches: Use the search function with relevant job-related keywords to find opportunities.
  5. Utilise Hashtags: Follow and use job-related hashtags like #nowhiring and #jobsearch to discover job postings.

For those new to the job market or looking to change careers, numerous online courses can help develop effective job search strategies and interview skills. Whether you’re crafting a job search strategy or mastering interview techniques, these resources can kick-start your new career path.